Seri Tanjung Pinang is a RM25 billion development built along the coastline of Penang, adjacent to the seaside neighbourhood of Tanjung Tokong. The development is located in the northeastern part of the Penang Island, about 7.5km from the Komtar building in Georgetown. Residents in Seri Tanjung Pinang mostly come from the mid- to higher echelon of society, as is expected with the prices of the properties.

Developed by the prestigious Eastern & Oriental (E&O) Group, Seri Tanjung Pinang became well known for its exclusive high-end properties in Phase 1 of the development, such as the Avalon and Acacia semi-detached homes, stunning seaside villas with private footpaths leading to the units, 1- and 2-bedroom suites above the Straits Quay marina and retail complex, in addition to courtyard and seaside terrace homes, all built in tropical, Peranakan or contemporary colonial architectural styles.

Buyers and investors also can take their pick from Seri Tanjung Pinang's high-rise properties, many of which boast panoramic views of the coastline and sea, due to the development's position at a tip of the island. The sea-facing Quayside condominium also has a private, residents-only 4.5-acre waterpark with facilities like interactive fountains, adventure pools and outdoor massage pools.

Medium-cost properties in Seri Tanjung Pinang are available too, albeit with much smaller sizes. Regardless, all of the neighbourhood's occupants are able to enjoy the neighbourhood's facilities. These facilities in the neighbourhood's first phase include Tesco Seri Tanjung Pinang and the aforementioned Straits Quay, where restaurants, cafes, art galleries, beauty centres, retail outlets, children indoor playgrounds, an upscale grocery store, education centre, medical facilities and the Performing Arts Centre of Penang can be found.

Phase 2 of Seri Tanjung Pinang is expected to take 15 to 20 years to complete. Positioned to be Penang's largest waterfront neighbourhood, it will offer both residential properties and leisure facilities on reclaimed islands totalling more than 700 acres.

At the moment, Seri Tanjung Pinang does not have any large school, tertiary education establishment or hospital. However, its proximity to matured neighbourhoods like Tanjong Tokong, Tanjung Bungah and Georgetown ensure that there is no lack of such amenities within easy reach. Thus, combined with the unique atmosphere of the waterfront community and its safe environment, it is no surprise that the values of Seri Tanjung Pinang's properties are seeing a consistent rise.