Serian is known as the "Rice Bowl of Sarawak" due to its abundant rice production.

It is home to a diverse community consisting of various ethnic groups, including the Bidayuh, Iban, Malay, and Chinese. The residents are friendly and known for their warm hospitality.

Housing options in Serian range from traditional longhouses and wooden homes to modern landed properties and gated communities. There are also ongoing housing developments catering to different budgets and preferences, providing residents with a variety of choices.

Serian offers a unique culinary experience with its array of local delicacies. The must-try foods include Manok Pansoh (chicken cooked in bamboo), Umai (raw fish salad), and Midin (wild fern). The local markets and food stalls are excellent places to sample these delectable dishes.

Living in Serian offers a peaceful and close-to-nature lifestyle. The town is surrounded by lush greenery, rivers, and mountains, providing ample opportunities for outdoor activities like hiking, jungle trekking, and river cruises. Serian is also known for its cultural festivals, such as the Gawai Dayak and Pesta Birumuh, which showcase the rich heritage of the local communities.

For nature enthusiasts, the Gunung Gading National Park is a popular destination, known for its Rafflesia flowers, while the Serian Orchid Garden offers a tranquil retreat for flower enthusiasts. The Serian Crocodile Farm is another attraction, where visitors can learn about crocodile conservation efforts and observe these magnificent reptiles.

In Serian, you'll find a harmonious blend of nature, culture, and community, creating a unique and vibrant living experience. Whether you enjoy exploring the outdoors, immersing in local traditions, or simply savouring delicious food, Serian has something to offer for everyone.