(From L-R) Choy Kin Mann, Director of Masteron Group of Companies and Dato' Choy Wai Hin, Executive Director of Masteron Group of Companies at the launch of Masteron’s newest property offering – KR7 Residences. Image from: Masteron

Masteron is a name synonymous with the development of Puchong with high-quality yet affordable residential units within the booming township – recently launched KR7 Residences, its latest serviced apartment project in Taman Mas Puchong. The development marks the seventh in Masteron’s iconic “Koi” series, following the immense success of past iterations in the series, including Koi Kinrara, Koi Tropika, Koi Boulevard, Koi Legian, Koi Prima and Koi Residences.

KR7 is poised to be a fully self-contained, low-density development with a total of 484 units spread across two blocks, with just eight to ten units on each floor featuring two and three-bedroom layouts. The first phase (Tower A), is slated for completion in 2025. The project's Gross Development Value is estimated to be at RM208 million.

Launched at the KR7 Sales Gallery in Koi Prima, Puchong, the event was attended by Dato’ Choy Wai Hin, Executive Director of Masteron Group of Companies and Choy Kin Mann, Director of Masteron Group of Companies. Also in attendance were the Group’s corporate guests, agent and partner representatives and members of the media, who were treated to an experiential tour of what future residents of KR7 can look forward to, including a private dining experience, executed by celebrity chef, Dato’ Fazley Yaakob.

A Fresh Start, Redefining Future-Proof Living

Upon completion, KR7 will address the growing demand for future-proof homes, alluding to the evolving role of living spaces to also serve as a home office, a full-time kitchen and a wellspring of peace, security and comfort. Answering this call, KR7 Residences will have all the makings to meet these needs and more, by providing residents a fresh start to modern urban living. Offering a variety of holistic living experiences with complementary and integrated spaces, KR7 will incorporate forward-thinking design and concepts at its core, exemplifying Masteron’s commitment to innovation and excellence to improve the living standards of its residents.

“KR7 is poised to be a development with a difference, meeting the evolved needs of today’s modern urban dweller, especially among the younger generation. It comes as part of our forward-thinking approach to design and functionality, while adapting to the very definition of the word ‘home’ as we know it, which has seen a drastic shift over the last two years, owing to the pandemic and the lockdowns and living conditions that it has brought about,” said Choy Kin Mann.

Inspired Design Within A Prime Setting

The masterplan for KR7 will inspire a balance of work and play with everything from artistic façades and integrated lifestyle facilities to multi-tier security system and pandemic-proof features. Each element of KR7 is tastefully and painstakingly designed to culminate in a dream residential address with all the essentials to create an ideal lifestyle. Among these are luxurious co-working, fitness and social hubs which will include, among others, a gym, an outdoor cinema, a children’s playground, a yoga room, swimming pools, a steam & sauna room, living pods and private dining facilities.

To ensure top-of-class quality of the design of KR7’s interiors and communal spaces, Masteron has collaborated with the highly regarded interior fit-out firm, Federal International Holdings Berhad (FIHB), who have a demonstrated an excellent track-record, even designing for high-end hospitality names including the Ritz Carlton and St. Regis.

Equipped with forward-thinking design features such as a Smart Home system in each unit and other essentials to meet the needs of today, KR7 Residences offers a fresh start for first-time homeowners. Image from: Masteron

Belying the affordable price point of its units, KR7 will incorporate some other truly nifty features, typically only found in higher-end developments. Among these include a smart home system, with wireless control features, allowing residents to remotely activate ceiling lighting, TV, fans and air-conditioners, all with their smartphones.

To ensure utmost peace of mind of KR7 residents, Masteron has also invested in a state-of-the-art security system, doing away with the traditional lock and key, but incorporating a smart lock system with enhanced security features including fingerprint access. KR7 will also be equipped with a contactless food delivery system, as well as a Shield System, which can facilitate the conversion of the development’s multi-function hall into isolation rooms, if and when necessary.

“All these and other unique aspects of KR7 work together to make up Masteron’s Masterplan for KR7, which exemplifies our commitment to innovation and excellence to improve the living standards of KR7’s residents. We have painstakingly looked into just about every detail of modern living, while also employing considerable foresight into evolving needs and security for the future,” said Kin Mann.

In terms of location, KR7 is strategically situated at the crossroads of Petaling Jaya, Sepang and Kuala Langat, affording residents seamless connectivity to the greater Klang Valley area, while presenting itself as an oasis of respite amidst lush foliage that literally breathes life and fresh air into its surroundings.

Within the immediate vicinity of KR7, residents will also find self-contained facilities, amenities and conveniences, including high-end malls, grocers, hospitals and schools. Meanwhile, access to public transportation abounds around KR7, including the Puchong Prima LRT station which is located just minutes away from the development.

In Service to First-Time Homeowners and Future Generations

Prices of units at KR7 start at RM373,500, while Masteron has announced that it will absorb all SPA Legal Fees. Meanwhile, units at KR7 will be delivered to homeowners partially furnished with quality fit-outs including wardrobes, kitchen cabinets with hob and hood, air conditioners and water heaters worth up to RM25,000.

According to Dato’ Choy Wai Hin, this is part of Masteron’s long-standing commitment to first-time homebuyers and young families, looking for high-quality residences.

“I am a firm believer in constant innovation and creativity in order to remain relevant and evolve with the times. In this regard, one segment of the market we will continue to serve our first-time homeowners and young families, which is all the more important for us to develop future-proof homes that meet the growing needs and desires of the next generation of homeowners and urban dwellers. It has been a long journey to get to where we are today, but rest assured, we will not stop, as we continue to be a developer of choice for years – even generations – to come,” he said. 

(20 June 2022)