Double celebration: Unveiling of Tropicana WindCity and T Privilege loyalty programme. From left to right: Joanne Lee, Senior Managing Director, Marketing & Sales of Tropicana; Jared Ethan Ang, Group Executive Director of Tropicana; Dion Tan, Group Managing Director of Tropicana and Lee Han Ming, Deputy Chairman, Property Development of Tropicana. Image from: Tropicana

Tropicana Corporation Berhad (“Tropicana”) recently marked a significant milestone as it celebrated two momentous achievements for the Group – the unveiling of Tropicana WindCity in Genting Highlands and the improved T Privilege loyalty programme. Strategically located at the mid-hill of this tourist hotspot, Tropicana plans to build a holistic 596 acres township comprising three distinctive masterplans: Tropicana Grandhill, Tropicana Paradise and Tropicana Avalon, spread across 112 acres, 308 acres and 176 acres respectively.

Tropicana also unveiled T Privilege, an improved loyalty programme anchored by the Tropicana 360 mobile app, aligned with its digital transformation journey. Launched in 2011, Tropicana Privilege Card was the first property loyalty programme introduced by the Group. The all-improved T Privilege aims to offer more benefits to its property purchasers and the community across the Group’s ecosystem. Through T Privilege, Tropicana members can enjoy special rebates for their next property purchase and experience a host of benefits when they dine, play or stay in Tropicana’s affiliates, from retail and golf resort to hospitality. Members can leverage on the programme’s 65 merchant partners and brands, specially curated for the unveiling with plans to offer more exciting merchants in the future.

Group Managing Director of Tropicana, Dion Tan, is enthused about how Tropicana has constantly evolved and transformed with the times, from pioneering the first resort-style Tropicana Golf & Country Resort to the Group’s recent growth with the vibrant Tropicana WindCity and loyalty programme.

“Standing on a 596 acres site, we plan to build a holistic retail, recreational and residential oasis at Genting Highlands mid-hill. Tropicana WindCity is envisioned with Tropicana Paradise as the catalyst, offering an entertainment haven at the heart of the township. This vibrant blueprint will chart a new growth horizon for our Group as well as marks our first marketing expansion into the international market across the Asia Pacific region. We are pleased to note that we have already registered interest from various companies, underscoring the rising interest in our highland development, and we look forward to and invite more exciting collaborations in the near future,” he said.

The Next Highland Escape

Tropicana Paradise’s proposed retail and entertainment amenities such as a multi-level glass tower, an indoor theme park and a convention centre. Image from: Tropicana

Envisioned as a holistic retail, recreational and residential oasis in Genting Highlands, Tropicana WindCity is built with the motto: “Life. Laugh. Love. It’s In The Air.” The highland development will be anchored by Tropicana Paradise, comprising 308 acres of commercial and residential components as well as a 38-acre integrated entertainment hub with proposed:

1. Branded serviced residences
2. Five-star international branded hotels 
3. Theme park
4. Shopping mall

The hub’s pull factors include 1 million sq ft of retail spaces and 1.5 million sq ft of entertainment attractions, with planned amenities such as an indoor theme park, convention centre, multi-level glass tower and international-themed gardens and dining facilities. Tropicana WindCity will also be complemented by:

1. Tropicana Grandhill, a 112 acres wholesome and holistic city with evergreen lifestyle offerings such as a proposed wellness hub and silver hair village.

2. Tropicana Avalon, a 176 acres luxurious and intimate township envisaged with serviced and branded residences, hospitality facilities, a villa resort, a proposed forest park, and eco-adventure components.

Tropicana WindCity will also be looking at adopting sustainable modes of transportation such as cable car and electric tram systems, as well as elevated pedestrian walkways designed with ease of connectivity in mind. This planned infrastructure emphasises greener modes of transport, encouraging its visitors to embrace carbon-free lifestyles towards a more sustainable future in line with Tropicana’s focus on environmental, social and corporate governance (“ESG”) principles.

Experience More Rewards at Tropicana

T Privilege loyalty programme offers Tropicana property purchasers and the community exciting rewards and points redemptions with 65 curated merchant partners and brands. Image from: Tropicana

Introduced in 2011, Tropicana Privilege Card was the first property loyalty programme introduced by the Group in Malaysia. Tropicana improved this loyalty programme by unveiling the new T Privilege with 5 tiers of membership (privé, priority, gold, platinum, diamond), offering incentives such as special rebates on property purchases, referral cash rewards, priority invitations to launches and lifestyle events, special privileges at Tropicana Golf & Country Resort and complimentary lifestyle updates through Tropicana Magazine. 

Members can also enjoy lifestyle rewards with T Privilege merchant partners, including fashion, dining, fitness, home & living brands and more at Tropicana Gardens Mall, TGCR, Courtyard by Marriott and W Kuala Lumpur. Dion elaborated on how Tropicana continues to innovate its market engagement efforts with the enhanced T Privilege reward ecosystem.

“Tropicana was the first to launch a property loyalty programme in Malaysia back in 2011. Now that we have grown and diversified across many segments, the introduction of the improved T Privilege is timely. In line with our digital initiatives, members can also access their T Privilege membership through our Tropicana 360 mobile app. To welcome more members to experience our Tropicana benefits, we have also introduced the Privé tier for members of the public. They can join by simply downloading and registering through our Tropicana 360 app. This upgraded functionality serves to connect with our purchasers and the community while enhancing and streamlining our rewards ecosystem,” he explained. 

(27 June 2022)