Image from: UEM Sunrise
UEM Sunrise has taken a big step forward in solidifying their urban liveability ecosystem concept within Kiara Bay, by partnering local and international brands.
Their flagship development will be bolstered by renowned brands including Celcom Axiata Berhad (Celcom), TIME dotCom (TIME), Starbucks, AEON Big, Telekom Malaysia (TM), and TNB Energy Services (TNBES). They will also be providing their services through their preferred partner APAC Venture, in collaboration with technology platform provider, WeChat.
UEM Sunrise will continually incorporate unique features into Kiara Bay, based on the international benchmarks of Urban Liveability. They have in such created a healthy and thriving community based on the 6 pillars of Mobility and Sustainable Accessibility, Education and Wellness, Diverse and Sustainable Local Economy, Technology, Culture and Environment, Liveable Neighbourhood and Inclusive Communities.
The anchor tenants at the interim retail of Kiara Bay will be AEON Big and Starbucks. And as the preferred smart solutions provider, Celcom will be working on creating a seamless digital ecosystem for residents and businesses alike with their 5G solutions, which will be ready for rollout upon Kiara Bay’s completion in the year 2023.
And in an effort of creating a sustainable environment, GreenTech Malaysia and TNB Energy Services (TNBES) will be installing multiple electronic vehicle (EV) charging stations all over the 73 acres of Kiara Bay. TM and Time will be providing complete fibre network solutions to ensure seamless high-speed internet. And to complete the futuristic experience, Kiara Bay will be patrolled by Auxiliary police to ensure the safety of the residents and patrons at all times of day and night.
According to Managing Director and Chief Executive Officer of UEM Sunrise Berhad Anwar Syahrin Abdul Ajib, “Today, people are not just looking to buy houses. They want to live in a place that is convenient, connected, and is part of a larger community. Hence, we are committed to conscientiously creating the most value for our customers to find their happiness through consistent innovation in our product design and development.
“The collaboration that we are building today with these brands is a testament to that commitment. We are definitely very proud of them because they are experts of their respective industries, and individually, their products and services contribute towards the collective ambition of making Kiara Bay a liveable city for all.”
UEM Sunrise first unveiled the masterplan for their flagship development Kiara Bay in October 2019, and is to be jointly developed with the Melati Ehsan Group. The 73-acre development will be located within proximity of the Kepong Metropolitan Park, providing its residents with the experience of living by the waterfront.
Said Anwar, “Being next to a park is a key differentiator for Kiara Bay because of its green lung and lake access.” It is also his belief that Kiara Bay will be the icon of Kepong, as it draws on UEM Sunrise’s experience as master developers with their landmark projects that include Mont’Kiara and Puteri Harbour in Johor.
“Bearing the name Kiara Bay, there are expectations and brand promises. Now it is all about delivering them,” quoted Anwar.
(12 February 2020)
