From left: Mah Sing’s Chief Executive Officer, Datuk Ho Hon Sang; Mah Sing’s Director of Group Strategy & Operations, Lionel Leong. Image from: Mah Sing
Mah Sing Group Berhad (Mah Sing) today announced its strategic partnership with Maybank Islamic to offer HouzKEY, an inventive home financing solution, which enhances the Group’s latest ‘Eazy to Own’ campaign. Tailored specifically to enable homebuyers to own their dream home with a financing plan that is easy on their wallet, the campaign addresses customers’ pain points and aims to ease the homeownership journey.
Catering to Mass Market Demand for Affordable Housing at Strategic Locations
Mah Sing’s Founder and Group Managing Director, Tan Sri Dato’ Sri Leong Hoy Kum said, “We are excited to embark on this new strategic partnership with Maybank Islamic to offer HouzKEY, an inventive home financing solution, which enhances our latest Eazy to Own campaign. This partnership with Maybank Islamic is another testament of the Group’s on-going commitment as a market-driven developer to offer alternative solutions to make homeownership easier. The Eazy to Own campaign is in response to what buyers want, which is in line with our growth strategy to be flexible and quick to adapt to the rapid change in the market. Our Eazy to Own campaign is rolled-out in collaboration with Maybank Islamic’s HouzKEY for a few selected projects, and we will be increasing the number of projects on offer in the next phase.”
“We are delighted to partner with Mah Sing and offer HouzKEY as a financing solution for their participating projects. Given the current obstacles customers face when purchasing a home, we believe HouzKEY is the perfect solution to help homebuyers achieve their dream with easy entry of 100% financing and lower monthly instalments.
“In keeping with Maybank’s mission to humanise financial services, Maybank is committed to being at the heart of the community by serving their interest to the best of its ability. Hence, we believe that our product combined with Mah Sing’s properties can create a great opportunity for Malaysians to kick-start their homeownership journey,” Maybank’s Managing Director of Real Estate Ventures, Group Global Banking, Sally Lye Saw Im elaborated.
In partnership with HouzKEY, Mah Sing’s Eazy to Own unique value prepositions include:
1. Zero Down Payment
Homebuyers will be able to enjoy zero down payment with only 1% deposit, allowing customers to secure their ideal home.
2. Zero Payments during Construction Period
Homebuyers will only be required to service their payment upon completion of the project and after the vacant possession stage, allowing customers to save up their money during the construction period.
3. Zero Uncertainties
Homebuyers will be able to lock in today’s property purchase price, enabling purchasers to enjoy the 100% capital gain.
4. Zero Worries
Homebuyers will be able to enjoy lower monthly payments, allowing buyers to have more cash flow and reduce their expenditure.
The Eazy to Own campaign is created to address specific pain points in customers’ homeownership journey. It is targeted at three key demographics: first-time homebuyers and upgraders; as well as people who are looking to purchase a property but unable to fork out a high down payment.
Limited units of selected Mah Sing projects will be available under HouzKEY. Participating projects under HouzKEY include M Oscar, Off Kuchai Lama; M Centura in Sentul, M Vertica, Cheras, Sensory Residence in Southville City, KL South as well as landed residential developments in Mah Sing’s Meridin East township in Iskandar, Johor such as The Hazel, The Orchid, and The Acacia. The offering will also be extended to other Mah Sing projects in the near future.
(14 May 2020)
