From 21 to 27 November, UEM Sunrise is hosting its "Happy Goals Property Showcase" at Publika Shopping Gallery where the public can join in a variety of games, win exciting lucky draw prizes, and claim special promotions. Image from: UEM Sunrise

UEM Sunrise Berhad ("UEM Sunrise" or the "Company”) announced its final campaign for the year - 'Happy Goals by UEM Sunrise', in conjunction with the most anticipated football tournament of the year.

From 8 November to 31 December, homebuyers can bring home limited edition Non-Fungible Tokens (NFTs) for free by registering their interest at UEM Sunrise's website. These NFTs come preloaded with valuable goodies and rewards worth up to RM100,000, which homebuyers can fully redeem when they purchase one of the participating developments.

The Company is also inviting the public to the "Happy Goals Property Showcase" at Publika Shopping Gallery from 21 to 27 November, where they can participate in a variety of games and lucky draws to stand a chance to win exciting rewards and claim special promotions.

Introducing free limited edition NFTs with preloaded goodies is a pioneering effort that underlines the Company’s continuous journey to become a property developer that embraces technology, utilising the digital space and assets to streamline offerings and transactions with homebuyers online and offline.

"We strive to become a company that is easily accessible to everyone by consistently looking for better ways to connect with our customers in the real world and virtual spaces to help them find their dream homes. Being the first Malaysian property developer to pioneer this tech and embark on Web 3.0, our football-themed NFT campaign is the first among many steps towards achieving this goal. We have similar exciting plans in the pipeline, so stay tuned," said UEM Sunrise Chief Executive Officer Sufian Abdullah.

NFTs are digital assets on a blockchain with special codes and metadata distinct from one another and usually branded as real-world tangible assets like artwork or real estate.

Happy Tiger retakes centre stage as UEM Sunrise's mascot for 2022. This time, it is dressed in cute football jerseys featuring iconic football moments as NFT designs. Each signed-up homebuyer will acquire different poses and designs of Happy Tiger.

As its mascot of the year, Happy Tiger became synonymous with UEM Sunrise since its introduction earlier this year, first featured in the 'Happy Duo Duo' Chinese New Year Campaign, followed by the 'Ini Baru Raya' Hari Raya Campaign as well as the Company's role in donating to the Malayan tiger conservation efforts.

The participating developments include KAIA Heights; Allevia Mont'Kiara; and Forest Heights' Begonia, Broadhill Phase 1 and 2, Forest Avenue, and Arden Hill Phases 1 and 2. Each development will have promotional goodies for homebuyers to redeem with their NFTs.

(25 November 2022)