LBS Bina Group Berhad, Group Managing Director, Tan Sri Lim Hock San presenting the Group's direction and key developments for 2021. Image from: LBS
LBS Bina Group Berhad (LBS), Malaysia’s leading township developer, strategises for 2021 with launches valued at an estimated Gross Development Value (GDV) of RM2.65 billion. Despite the current market challenges due to the COVID-19 pandemic, LBS continues to be accustomed to the new norm, changing marketing strategies by further penetrating digital channels, and is optimistic that 2021 will be yet another exciting year.
New developments in the pipeline in the Klang Valley region include new phases at the KITA @ Cybersouth township in Dengkil comprising KITA Sejati serviced apartments, KITA Mekar double-storey terrace houses, KITA Mesra single and double-storey terrace houses as well as double-storey town houses.
While LBS Alam Perdana township at Bandar Puncak Alam also has new phases such as Ritma Perdana double-storey terrace houses and a new block of Melodi Perdana serviced apartments. Mercu Jalil @ Bukit Jalil and Prestige Residence @ Seri Kembangan are both serviced apartments.
Whereas new projects in the eastern region include Bayu Hills serviced apartment in Genting Permai, and Cameron Centrum double-storey terrace houses. Other projects to be unveiled include Taman Kinding Flora single-storey cluster link and terrace houses in Chemor, Perak, Magma Garden 2 affordable homes, Emerald Garden 3 single-storey terrace houses and Laman Bayu 3 double-storey houses in Bandar Putera Indah, Batu Pahat.
When speaking at LBS 2021 Media Briefing, LBS Group Managing Director, Tan Sri Lim Hock San said, “Affordability remains the key concern for homebuyers and therefore, we will take a conservative approach and continue to focus our strategy of building properties and townships based on the 3 main pillars of Affordability, Connectivity and Community,”
While embracing the constantly evolving technologies in the digital age, LBS’s digital platforms were ready and the marketing team was able to get in touch with the prospective buyers via various platforms even before the pandemic, which includes virtual show units and website.” Tan Sri Lim explained.
LBS registered sales worth up to RM1.2 billion in year 2020, which exceeded its revised target of RM1 billion, despite the challenging market.
“Amid stringent housing loan regulations, but with the right product and marketing campaign, together with initiatives under National Budget 2021 that bode well to economic recovery and encourage homeownership, property sales momentum is picking up significantly,” Tan Sri Lim elaborated.
LBS has 19 ongoing development projects with an estimated GDV of RM4.95 billion. As at 31 December 2020, LBS owns a future landbank size of approximately 3,412 acres, which is projected to keep the Group busy for the next 10 to 15 years. The group has unbilled sales of about RM2.225 billion, expected to provide clear earnings visibility for the group in the next two to three years.
(6 January 2021)